While good use of type helps people to read, great typography can do so much more. Typography can eloquently articulate an idea and colourfully communicate a message in ways which are as powerful as any illustration or photograph. I’m someone who loves cinema as much as I admire typography.
There was a time when marketers used things like urgency, scarcity and FOMO to drive online shoppers to a sale. But scare tactics can actually hurt a brand’s relationships with customers. By their very nature, we run into similar problems with shipping and inventory alerts. That said, there are ways that web designers.