At the end of October, Facebook Inc., which also owns social media companies Instagram, WhatsApp, Messenger and virtual reality company Oculus, changed its name to Meta Platforms Inc. changed to. With this change, Meta aims to transition to the “metaverse” world, which is being launched as the next generation version of the internet. So what is this world called “metaverse”? Metaverse is a virtual environment where one can be virtually there, interact with virtual versions of real people, places and stores, rather than “texting” or “browsing”, which is largely based on virtual reality augmented reality technology.
From this point of view, it is not a new concept. For the last 30 years, such applications, video games have appeared in the market. There is no one who has not watched the Matrix movies, the Matrix environment was completely a metaverse environment. There is a serious economy behind the re-warming of such a concept these days. Zuckerberg and his trillion-dollar companies are making very serious business plans on the metaverse, he has already allocated 20,000 employees to the metaverse, to develop the concept of the three-dimensional internet. Oculus has started marketing smart-screen virtual reality headsets to Facebook’s 2.9 billion active users. Of course, the subject is not only virtual reality titles, but in the meta-cyber world, all services and services from real-life education to entertainment and finance will be carried out in the virtual environment. In the metaverse world, which will be such a huge market, not only Meta, but also Amazon, Netflix and many companies have started to work to take their place in this virtual world. Meanwhile, online video game companies such as NeosVR and VRChat have already stepped into the world of the metaverse, providing the environment, reflecting real life in their games, creating their own avatars, and supporting many virtual reality devices as well as a normal PC. Thousands of settlements have already been established in accordance with the rules set by media providers. Those who entered the world of the Metaverse state that they spent hours here. The lesson we need to take from all this is that it is compatible with the systems of our entrepreneurs, software companies, the metaverse world, the companies that form the infrastructure of the new internet, It should be to write different applications that will work with these devices and to implement them as soon as possible. As far as I know, about 20 companies that write domestic virtual reality and augmented reality applications have started to work on adaptation to the metaverse world. We even have companies that partner with Oculus. It is certain that our domestic angel investors will also attach special importance to this issue.
It goes without saying that cryptocurrencies and NFTs will have a very special place in this new virtual world, it is natural for the virtual world’s money to be virtual as well. Of course, all acquired values will be stored using blockchain technologies, which will increase the use and use of blockchain technologies, and new opportunities will arise for people who will have blockchain knowledge and experience. For example, another approach is that if virtual money will be used in the virtual world, then virtual money can be created in the virtual environment, so that the electrical energy spent while creating virtual money in real life is not consumed. In other words, a company that will produce crypto money in the metaverse environment can be established and this currency can be used in the metaverse environment. There is no limit to what can be done in the metaverse environment, the limit is only your imagination.
In addition to producing and selling software or services in the Metaverse environment, it is possible to create value by being in this environment, of course, at the level of your imagination. Since everything is virtual, there is no job that cannot be done theoretically, every job done in the real world can be done in the metaverse environment. As it is known, the level of the gaming industry is clear, and the virtual products or talents sold and purchased within these games are on the order of billions of dollars. In other words, spending money in the virtual environment is no longer an unusual thing for people. For example, there are plot speculators in the metaverse world. Currently, many companies are working as virtual real estate agents there. There are Metaverse tokens, they are invested in, and their value is rising very quickly. There is the Metaverse stock market, where the stocks of the companies there are bought and sold.
If we put our feet on the ground, mobile internet capacity is an indispensable condition for metaverse applications, that is, a mobile internet environment at the 5G level will be required, in which case local users will unfortunately have to wait a little longer to enter the metaverse world.
Serif Beykoz, General Management and Digital Transformation Consultant